Friday , May 14, 2004
Marc Jacobs' Next Fragrance
MJ cultists and fragrance devotees, take note: Marc Jacobs will be unveiling a new perfume, Blush, next fall. There's a whole article in WWD with all sorts of juicy details about it. The scent will feature various notes of jasmine, Italian bergamot, Japanese honeysuckle, freesia and orange flower that drydown to a pink musk, cashmere wood and sandalwood accord. The bottle will feature rectangular pale peach glass, and the ads, shot by David Sims, feature model Guinevere lounging on a Louis XVI chaise. (A hint of the "Dangerous Liaisons" aesthetic that seems to be creeping in everywhere these days?) It's supposedly very subtle and unobstrusive, and I can assure you that it will be everywhere when it's released.
Or maybe not? It seems that the companies involved with be rolling out the fragrance oh-so-slowly: only 300 specialty and department stores in the U.S. will get the perfume in the fall, to be followed shortly afterwards by a limited release internationally. It's only next spring that all Marc Jacobs fragrance sellers will be carrying Blush. Very clever, that Marc Jacobs company: the slow-burn approach is a very canny way for Marc Jacobs to have his proverbial cake and eat it too. He maintains his cultist, luxurious feel but still gets to take over the world.
Posted by Kat
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