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Friday , March 24, 2006
Keep Company
 My roommate and I were talking one night, reminiscing about fashion trends from our more innocent days in late grade school/early junior high. (Friendship pins? Vuarnet sunglasses? Z. Cavaricci? Anyone?) I fondly remembered how everyone had those little oxford tennis shoes: how plain and comfortable they were, and how everyone would scrawl lyrics, band names and crushes on their blank canvas. (Rob Cariss, I would still die on a double-decker bus with you.) So you can imagine how I freaked when someone sent me a link to Keep Company and I spied their selection of oxford tennis shoes: I have complete love for their grey-and-pinstriped canvas shoes, and then I discovered there's a particularly rad sweatshirt featuring a design by one of our favorite Los Angeles artists, Ashley Macomber. I love their plaid t-shirt so much, it's not even funny. And like icing on top of that cupcake, the company is ethical and aware and pretty rad all-around:
Keep is a shoe company, a clothing company, an amalgam of interests, a way of being, a force, a language, a family and many other things. Our kicks are for ladies, though sometimes our promos are unisex. We produce our shoes in Brazil and we work with people we respect, love and who make us laugh. We aim to keep things personal. We do everything the way we think it should be done. We pay attention to details.
We do Keep for all the women who have their game tight, who work hard to make things happen, who spread positivity and energy around them, who take care of their loved ones and most importantly take care of themselves. We make Keep shoes for those women who are tired of clown shoes, too many bells and whistles, and the misappropriation of the color pink.
We start to believe in fashion again when we hear about companies like Keep.
Posted by Kat
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