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Wednesday , June 21, 2006
Ecoture by Deborah Milner & Aveda
We are so psyched about the news that designer Deborah Milner is teaming up with Aveda to create a line of sustainably crafted high-end fashions. Set to launch this summer in either London or Rome, Ecoture is taking Earth-friendly fashion to a whole new level: Instead of simply making stuff from eco-sensitive materials like bamboo, recycled fabrics, and organic fibers, Milner has spearheaded an effort to engineer new couture-quality textiles and dyes that won't harm the planet. Says Treehugger: "The standards for couture are extremely high - demanding that every sway of silk and drape of damask is perfect, not to mention that colors must be both vibrant and diverse. It isn't impossible to craft these materials from eco-friendly fibers and dyes, but filling the gap requires a lot of research and experimentation, both of which require fortitude and, of course, funding." With help from Aveda, Milner - who spent a year helping to preserve "natural areas and indigenous cultures" in Brazil - rounded up a group of textile experts and premiered a collection of Ecoture gowns last fall at Aveda's biannual Congress fashion show. Treehugger offers a sneak-peek at the Yawanawa Dress, "named for Brazil's Yawanawa tribe, inspiration for the intricate design embroidered on the dress" and made from silk duchess satin recycled-tie materials. Milner's now working on crafting a silk for which they won't need to rely on reused fabrics.
Posted by Liz
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