Notify Jeans

I still get people emailing me about high-end denim, although I do think the buzz in this market has cooled down, now that Seven, Citizens, AG, Yanuk and Lord knows what else has been joined by a million other labels. This segment of the market is just a little oversaturated, and by now most people know what flatters their individual bums.

So what's the latest thing? I've had lots asking after Notify Jeans, which I know is carried in New York at places like Barneys, Henri Bendel, etc. Notify is more of a "denim trouser" than a jean, with "fashion styling" aimed at the truly fancy people. Personally, if I'm going to wear denim, I would just rather wear jeans, but if you are a true aficionada of the blue canvas, then you're probably searching for ways to extend denim into different shapes and concepts. Luxury denim for women is probably going to keep going in this direction - more "fashion styling" (whatever that means) and more formality in the line and shape. But don't worry. I'm sure in a few years, it'll all be switched around anyway.

Posted by Kat in Denim
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