H&M = Hectic & Mad
Some bits and pieces about Karl Lagerfeld @ H&M:
"'This is like a rock concert,' said Hugo Chung, 28, a graduate student at New York University, just before diving toward the main floor racks, which were clotted with bargains for men and women: $59 for narrow black wool trousers, $99 for a silk cocktail dress, $129 for a black sequined wool dinner jacket. Those prices are less than the sales tax on one of Mr. Lagerfeld's $4,000 suits for Chanel. " - from NYTimes.com
In New York, even a wintry rain didn’t keep customers away from H&M stores. At exactly 9 a.m. Friday, the line of Karl-o-philes standing outside the H&M store on the corner of 34th street and Seventh Avenue stormed in to grab what they could. The items, merchandised in a small area at the front of the shop, had to be restocked starting at 9:02. By 9:20, the store’s stock was all out on the floor.
At the Fifth Avenue flagship, there were over 300 people on line for the 9 a.m. opening and in the first hour, 1,500 pieces were sold. By 1 p.m., the store had sold between 1,500 to 2,000 pieces per hour. Sanna Lindberg, H&M’s U.S. country manager, was anticipating that the collection would be sold out by day’s end. - from WWD.com
And it was crazier in Europe (more from WWD):
“One women grabbed a sweater out of my hands!” said an incredulous Julie Perchenet, a 30-year-old lawyer who staked out the La Defense location but had no luck finding anything in her size.
“It was the worst scene I have ever witnessed,” said Sarah Crawford, a pastry chef who was among the first in line at the Rue de Rivoli location, but not fast or aggressive enough to score Lagerfeld’s designs.
“People were pushing to get on the escalator, then grabbing everything they could,” she said. “They weren’t even looking; they were just grabbing. Some of them looked like they were bartering, like a size 44 dress for another size shirt. Nothing was lying around, except for a couple of jeans. Everything was gone instantly, so I just left.”
On Rue de Rennes at 11 a.m., women visibly dejected by the sight of bare racks resorted to asking H&M staff if they could buy the T-shirts — depicting Lagerfeld’s face — right off their backs. Offers went up to 100 euros, or about $130 at current exchange.
My guess is that everything will fall apart by February and will show up on Ebay shortly thereafter.
UPDATE: Oh, wait, it's already showing up on Ebay! How enterprising.
Posted by Kat
in Shopping
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