The Denim Report

It's been awhile since we wrote about jeans, partly because I hit serious denim fatigue and partly because I stopped buying new jeans about a year and a half ago. But WWD today has got tons of info about retailers, designers and their denim plans, which should make the jeans fanatics out there plenty happy. Some tidbits:

Jeans vendors continue to focus on color and wash. More brands are preparing to roll out superskinny legs.

Wash types are fragmented, with consumers looking for a more personalized appearance. As a result, Frankel said, the wash story will likely be bipolar for 2005: “There are two styles that are very important: The clean look and the distressed look.”

He said he expects cropped jeans and Caribbean colors to be a driver for spring.

Seven For All Mankind plans to focus on white jeans for spring, demand for which Crane said “has exploded for us.” For fall, the company expects trouser-cut pants, styled more like dress pants than traditional five-pocket jeans, to be important. The company’s planning to roll out a new, high-waisted style called the “Jagger.”

Also: look for denim lines aimed at the older customer (what, they don't like dirty denim and super low-riding fits?)

It's all so overwhelming that I'm going to stick to my perfectly plain Earls and A.P.C. jeans. (I do confess that I still have a liking for a dark pair of Sevens that are totally falling apart now.)

Posted by Kat in Denim
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