A Bathing Ape in Soho

Very nice article in NY Times about A Bathing Ape, the international cult Japanese brand that recently opened an outpost in New York. Famous for allowing customers to buy only one piece of A Bathing Ape at a time, such restrictions will be relaxed for the Soho store, which will be good news for trainer cultists who want to get their hands on BAPE's sneakers, hoodies and t-shirts. There are some nice quotes in the article, including one from designer Nigo that pretty much sums up how to build international hipster mystique: "'I really don't want a lot of people wearing my clothes,' he said." There was also mention of Nigo's diamond and platinum veneers (dude!), and a possible BAPE hotel. (Maybe you'll be allowed to spend only one night there.)

[ Many thanks to readers John and Ryan, for bring the piece to my attention in the middle of this mad holiday season! ]

Posted by Kat in Accessories
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