Tuesday , February 22, 2005

Loomstate Jeans: Where "Sexy" and "Organic" Are Not Mutually Exclusive Words

I had sort of put a moratorium on my personal interest in denim (because there are just too many labels to keep up with!) But a few people have sent me info on Loomstate, so I checked out their lovely, lovely website and, intrigued, went off to try some of their jeans on. Run by the same folks at Rogan Jeans, Loomstate uses 100% organic cotton and possesses the same sexy workmanlike aesthetic and artisanal details (cool fabric lined pockets, vertical stitching) that made Rogan so urgently hot. Loomstate jeans are slightly cheaper than Rogans and I find they fit women a little better (although it still helps, apparently, to be tall and lanky, which I am so not.) And that 100% organic cotton itself? Wonderful-feeling. As Loomstate's website says, "People who give a shit are sexy."

Posted by Kat in Denim
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