Madonna Designs for H&M? For Real?

The possibility of Madonna doing some sort of deal with H&M has set the fashion world abuzz, although, as it is with buzz, everything is at the rumor stage at the moment. At first it was thought to be simply an advertising campaign associated with the Viktor & Rolf/H&M deal, but today WWD reports that Madonna will not be associated with the Viktor & Rolf deal, and could actually be designing a collection for the fast-fashion retailer. Here's straight from WWD:

Sources said the Madonna negotiations in no way involve Viktor & Rolf’s effort. While Madonna has appeared in ads for Gap and Versace in the past, some suggested this time around her involvement could go beyond mere photographs, leading some to speculate she, too, could be designing clothes for H&M. In any case, H&M is expected to make an announcement concerning Madonna in the coming days, sources said.

My question is what would the clothes look like? Cone bras? Faux-Gautier? East Village urchin? Catholic girl gone bad? Or her latest incarnation, sort of a Goth horse whisperer? It should be interesting if this happens, since Madonna is more a remixer of style, pulling together pre-existing elements, than someone who would come up with something sui generis.

Posted by Kat in Pop Culture
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