July 15: Devi Kroell for Target

So, it's not new news that accessories designer Devi Kroell, she of the super-expensive rock 'n roll socialite handbags, is doing a collection for Target, to be released on July 15th. (It'll be a busy day for the superstore, what with the launch of its Libertine collection as well as offerings from luxury jewelry designer Dominique Cohen.) But the bag is starting to pop up in magazine editorials, and recently a feature in this month's Marie Claire on a Devi Kroell for Target handbag caught our eye. It's one of those "Shopping Deconstructed" features, which takes apart a fashion item and breaks down why it costs as much (or in this case, as little) as it does. I found it interesting, and though I don't have a scanner, I thought it'd be interesting to share the breakdown of how a handbag goes from $2,500+ to $34.99:

1. The handle is flat and fastened with a satin brass-finish rivet, while the original sports a round handle with a tube inside.
2. The zipper is nylon while the original is brass.
3. The vinyl "scales" are "debossed and dipped in metallic dye for a 3-d look" instead of being real python skin from Asia.
4. The satin brass-finish magnetic snaps aren't brass like the original.
5. The lining isn't silk, it's a synthetic poly-satin.
6. And the whole thing is machine-stitched, not hand-sewn.

At any rate, while I'll be avoiding Libertine for Target (it's a bit too Avril for me, although I've got a crush on the whale-print duffle bag and, being a horse rider, anything with a pony screenprinted on it), we'll definitely be checking out Devi Kroell.

Posted by Kat in Accessories
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