Monday , December 8, 2008

Jovovich Hawk for Target

Those sneaky little fashion news pixies! Clever to leak this right on the holiday weekend, but luckily I'm an insomniac: According to latimes.com, Jovovich Hawk is set to be Target's next designer capsule collection for Spring 2008, most likely following the heels of Erin Fetherston, whose collection is set to bow for the holidays. Jovovich Hawk, of course, is model Milla Jovovich's baby in collaboration with Carmen Hawk, and the line is very vintage-influenced and feminine. They recently did a few dresses for Mango, but the Target line sounds more extensive. In the article, Jovovich says, "Our Target line will have all our classic pieces: smock dresses, tunics, minis, all vintage-inspired, great prints...We took the things that sold the best for us but we're doing it on a bigger scale. To be able to do it with a big company that can afford to do it for a good price so that real girls can afford it. That's the reason we were interested." I'm excited, being the proud owner of a few swishy Jovovich Hawk dresses, and can't wait for images to inevitably leak all over the blogosphere.

jovovich_hawk.jpg

Posted by Kat in Fashion
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