Rogan for Target

According to WWD, Rogan, the company that won the prestigious CFDA/Vogue Fashion Fund Award this year, is the next in line to collaborate with superstore giant Target for the GO International series after Jovovich-Hawk bows early in spring 2008. Our question is whether the line will retain the environmental friendliness at a mass level -- will it be made of organic cotton and all that good stuff?

Speaking of environmental friendliness, the whole idea of 'eco-fashion' has come under the microscope lately in the mainstream press as a trendy marketing label. There's reams to be written about it, but we think Fashion Geek had the sharpest, most succinct take: buy vintage, make your clothes last longer and do your research. We'd like to add that probably the healthiest thing you can do is shop less and shop mindfully. But that'd be so un-American, I suppose. We're Communists, raaaawwwrrrr! And of course, seeing as we write about fashion, highly conflicted...

Posted by Kat in Eco-Fashion
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