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Tuesday , December 14, 2010
Rogan for Target: All Swimwear?
Peeps know the next Target collabo after Jovovich-Hawk is going to be Rogan Gregory, mister winner of the CFDA/Vogue Fashion Fund award this year and a dude known for his combination of great design with sustainable materials and methods. His Target line is due later this spring, but in this interview he states it's all going to be swimwear. For real? While it is most definitely cool that you'll be able to pick up a bathing suit that's organic and what have you (and those are not easy items to do so, I believe, with their reliance of synthetic materials and such), I was hoping for more summer casual things: shorts, tops, etc. If it's true, it's slightly bummerville, but in a way not surprising: I think of Rogan as more a casual line, and perhaps there was not a huge amount of differentiation between the main collection and the Target one. Still, I'd love to see a mass retailer be able to do a whole organic line (as opposed to bits and pieces here and there) and perhaps that time is getting closer and closer with baby steps such as this.
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Posted by Kat in Eco-Fashion |
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