Richard Chai for Target

This just in (via glamour.com): Richard Chai is the latest designer for Target's Go International initiative! A little unexpected, perhaps, but still a bit exciting, considering his fall collection really wowed the press with its meticulously slouchy "for the boys" feel while still retaining a sense of feminine grace and bits of quirky surprise. Should be interesting: unlike many of the past designers for Target, Chai makes clothes for decidedly grown-up women, so I'm personally curious to see if he retains his sophistication or if he gets all girlied-out on us when he attempts to shift his aesthetic to the Go customer's supposed 15-25 age bracket. The trick with Chai is that he's a bit of a minimalist, a direction that usually requires impeccable cuts and quality materials for the designs to make their impact -- and Target is definitely hit-or-miss on both. Chai's line will bow in August, so we shall see then.

Posted by Kat in Fashion
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