J Brand Goes Green!

I've been pretty okay on moving myself over to a more eco-friendly, sustainable wardrobe for awhile now, but my sticking point has always been denim in the whole process -- I am just dreadfully, completely picky about jeans, right down to having too much Lycra in the cloth to the lack of double-stitching at certain seams or having too much stitching on a pocket -- and of course, where those pockets are strategically placed. (My mind nearly explodes when it comes to shopping for jeans; I know it's kind of bougie, but when you live in jeans like I do, I find it hard to be anything but hardcore and uncompromising about these things.)

There are a hearteningly rise in the number of eco-friendly denim companies in the past few years, but most are known for their green status and fabrics rather than the fit and styling of their wares. So I was completely stoked to find out that J Brand is finally bringing out a line of organic cotton denim. J Brand makes one of the best skinny jeans on the planet, with a perfectly tight leg and a clean line falling from above the knee to the calf. They make a superb wide-legged jean, a wonderful flare -- hell, let's just say they are one of the best denim companies around, making a huge impact in an overly-saturated, brutally competitive market. I'm a huge fan -- I personally have been living in their Bardot jean, a higher-rise skinny style that still retains its fit and quality (no stretching or losing its shape!), despite it being dragged over continents and through monsoons by me over the past year. Now their jeans are better for the planet, and it's a mark of the increasing rise and prominence of green fashion that such a tastemaker is going eco. There's always going to be some naysayers, but if eco-fashion really wants to stick around and not be simply the latest trend, its methods and materials need to be adopted by all sorts of business models and companies, so props to J Brand -- and yay for a truly perfect skinny jean!

Posted by Kat in Eco-Fashion
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