Sunday , June 13, 2010

Eco-Love: Good Society Jeans

I first fell for Good Society because their jeans reminded me so much of my beloved A.P.C. jeans: a gorgeously dark indigo wash, plain unadorned pockets, no-frills styling elevated by an attention to line and detail. And their back pockets sat low on the seat, a flattering feature that gives the effect of cool, nonchalant slouchiness without actual, flattery-warping slouchiness. (Katayone Adeli trousers used to do this back in the day with their back pockets, and they were the best pants I've ever worn.) Good Society makes jeans for dudes and ladies and is masterminded by Slings and Stones founder Aidan Dinh, who was looking to create a denim line at a more moderate price point than the super-luxe Slings and Stones label. Like its older sister label, Good Society is highly ethical: it's made from fair trade labor in India and made of organic cotton, and 10% of the profits are allocated for various charitable causes. So it's goodness all around, all while looking good. And who can argue with that? Available at various online shops, including Tobi, which carries the awesome slim leg style.

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