First Look: Rogan for Target! Not Just Swimwear, Thank God, But Still Organic

We thought we were exhausted from all the high/low collabos lately, but I guess not, because I got all zing-y when images from the Rogan for Target collection broke. Slated to come into stores on May 18th, it turns out that Rogan Gregory is doing a little more for Target than just swimwear, as he said. (Oh, Rogan, you cheeky monkey.) But! The line is still using 100% organic cotton, which is super-exciting; it's nice to see 'green consciousness' seeping into the mainstream, and hopefully it will pave the way for greener, longer-lasting initiatives to take root. Fashion-speaking, some people don't seem too excited by a 'safari-inspired' casual line which also features a lot of animal prints, but personally I like the indie Jane Goodall urban-explorer vibe and all the plaid-y things, which I'm periodically a sucker for. Most people will be able to pick a few pieces and integrate them into existing wardrobes, unless of course your aesthetic is "super-frilly cupcake princess" -- that might be a little harder to work with. We took a pic here from the always with-it nitrolicious, but you should take a gander over there for more images, and check out the ad below, which comes from Manila Fashion Observer.

Posted by Kat in Fashion
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