Eco-Love: FIN

One of the exciting things about sustainable style is that it's such an "emerging" field (from the design perspective at least) that it's almost ten times more exciting to discover a new name or label. Such is the case with FIN, an eco-luxury label based in Oslo, Norway. What I love about FIN (besides their commitment to fair trade manufacturing and sustainable materials, including organic cotton and the intriguingly named wild hand-spun silk) is how they mix in urban, hard-edged styles with a very classic, even ladylike sensibility: a rockin' one-shouldered dress co-exists with a beautifully designed trench or a gracefully draped camisole. It could be schizo but it's not, because each piece is united by its careful attention to line, proportion and a certain restraint. The result is a collection of beautiful pieces that are investments, not flash, and are gently poetic and unpretentious.

FIN is carried online by the fabulous Equita, where I'm currently stalking this one-shouldered dress (among many other things.)

Posted by Kat in Eco-Fashion
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