Monday , July 7, 2008

Fashion Drive-By: Target Go International Private Label Collection

Target steals your soul. I mean, there you are, innocently buying your Liquid Drano/Plumber/whatever for the umpteenth time because your building super still hasn't come around to fix your bathroom sink drainage problems. (Rudy, where are you?) You feel all Zen and virtuous and content and not tempted by the impulse buying fairy, no matter how alluringly packaged the various candles, dish towels, and grooming products are. And then you catch a gander at the store's new "Private Label" collection for its Go initiative and muahahaha, completely suckered! Gah! Seriously, I think it's just simple enough to say that I like this little collection better than most of the Go collections so far, and there's not even a designer-y name attached; the designs don't seem so much like costumes than they do a group of pieces that can punch up your wardrobe for the summer. Sure, there are some iffy fabrics, and the cuts can be wonky. But when Target gets it right, it gets it pretty right, and this can definitely compete with the best of Forever 21 and H&M.

Anyway, in between deciding if I should go for a "foamer" style drainage product or buy an actual plumbing snake, I dawdled among the clothes at the Bronx Target for a bit; just some quickie observations:

+ The double layer Grecian type tank dress was pretty much all gone in all the sizes.
+ I was at the store during a pretty busy hour, and people seemed to be really into the clothes.
+ The satin dresses seemed a little icky to me, as did most of the polyester items.
+ This dress was pretty awesome; I love the little pleating at the front. Apparently the floor sales person told me this "flew" when they got it in.
+ All the bright pink and yellow accents on various dresses are even brighter in real life than they are in the photos on Target's site. I think they got the "neon" memo, no?
+ I love the idea of this dress. (Hot pink! navy blue! Together at last! And dope pleating on the pockets.) But you have to have just the right body to make it work; it's definitely a try-on.
+ The one-shoulder dress is soft, comfy and is cut beautifully, at least for my build. And electric blue!
+ Dudes, the dressing rooms at this store are a straight-up mess.

I tried on a bunch of stuff. I didn't get anything because I ran out of time and couldn't make decisions. Should I get any of these? They're available on Target's site till 5/17.

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So there you go! Service journalism at its best, ha ha ha. Now back to Draino!

Posted by Kat in Shopping
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