Naughty and Nice: Locher's

We get so much email that sometimes it's hard to wade through, much less read, but the press release from Locher's totally had me with this description: "[Locher's] new line captures the spirit of a rosy cheeked mountain vixen walking home after a night of rolling in the hay." Hmmm, nature nymphs, making out and rosy cheeks? Right up my alley, methinks! Locher's modus operandi is basic t-shirts, rendered in gentle shapes and colors, embellished with delicate touches of embroidery but spiked with touches of naughty cheekiness. A shirt by the Parisian label might have a gorgeous little flutter sleeve in dusty colors of candy, for example -- but also have a little phrase like "You suck" (or worse!) subtly embroidered amidst sweet little florals on the shoulder. The jewelry is also quite nice: very vintage-inspired and feminine, but with those naughty, potty-mouthed twists. In an era where a t-shirt is emblazoned with huge slogans, I love this subversively sweet yet saucy approach. It's charming and innocent but also devilishly flinty -- a rare combination, but perfect for rebellious sweethearts and charm-school dropouts everywhere.

Posted by Kat in Fashion
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